Social Media and College Admissions

There are some interesting stats here. For example, 70% of colleges say the Facebook profiles of applicants are a medium or high priority in the admissions process. Graphic courtesy of

Reading students like an open facebook, or how social media is reshaping college admissions
Courtesy of:

Call Me A Duck (On The Rocks)

Take a look at the UO’s new admissions recruitment video, featuring a capella superstars, On The Rocks:

image: vocal group On The Rocks singing "Call Me A Duck" in the Solari Stair Gallery, Knight Library, University of Oregon

UO locations seen in the video include Walton Complex (Housing), Lillis Business Complex, Knight Library, Johnson Hall, Hayward Field, Gerlinger Hall, Jordan Schnitzer Museum of Art, and the Memorial Quadrangle. For more information about these locations, explore the interactive campus map, take the virtual tour, and visit The Architecture of the University of Oregon: History, Bibliography, and Research Guide by Ed Teague.

The lyrics to “call Me A Duck” are set to the tune “All Of The Above.” Here is the original, by Maino:

According to the wikipedia entry for Maino’s “All Of The Above”, the Auburn Tigers football team used this as their official intro song during the 2009 season, and still play it during games. I wonder how they will like it if “Call Me A Duck” runs on the Jumbotron during the 2011 BCS National Championship game? On the Rocks has covered the original song also.  Here is a performance from the EMU Fishbowl, which film connoisseurs will recognize as the location for the food-fight scene in Animal House.

testing QR codes

image: QR code for this website

image: QR code for this website

image: QR code for UO Libraries website

image: QR code for UO Libraries website

23 Educational Roles (from Stephen Downes)

Who fills these roles your campus? How many are you filling yourself?

An Aristocracy of Brains?

As the next installment from the plus ça change, plus c’est la même chose department, here is an interesting excerpt from an article in Old Oregon, Vol. V, No. 3 (December, 1922). The author, Colin V. Dyment, was professor of journalism, Dean of the College of Literature, Science, and the Arts, a member of the inaugural University Library Committee (1921), and coach of the men’s soccer team.

How does this compare to current conversations about selectivity in admissions, state expectations of public universities, elitism (real or perceived), and academic standards?

Rebooting the Past… FIG readers  take note —  this issue of Old Oregon also includes an essay by Lucile Saunders, “Glimpses of the Southern Continent.”

Apologies for the screenshot (jpeg image) — please let me know if you need the text transcribed.

excerpt from Old Oregon, December 1922

excerpt from Old Oregon, December 1922

Managing your digital identity with the future in mind

image: Hester Prynne with facebook logo instead of scarlet A (from NYT)

Thanks to Ron Bramhall for highlighting this topic and pointing to this article in the New York Times.

From the NYT article:

It is very hard to remove anything questionable about yourself from a search engine, but you can at least push it lower by adding positive entries, said Barbara Safani, owner of Career Solvers, a career management business in New York.

Ms. Safani says she aims to help clients create a positive professional identity on the Internet through Google profiles, LinkedIn and ZoomInfo, for example, as these tend to be among the first to appear in search results. Adding such entries can also help people who have little or no presence online, as that can be viewed with suspicion these days, she said.

Publishing exemplary academic work in the University of Oregon Scholars’ Bank is another way for members of the UO community to “add positive entries.” Institutional repositories like Scholars’ Bank are highly trusted by search engines. The contents are rapidly indexed and generally get high rankings in search results. is another service with high visibility in Google.  Designed for scholars and researchers at the graduate level and beyond, has a professional look and feel a la LinkedIn. It works like any other online social network — set up a profile, add your own research interests from a vast taxonomy of user-generated topics, follow people who share your interests, find people you know and follow people they follow, and so on.  The structure reflects institutional affiliation as well as research interests, making it useful for finding potential collaborators in your own department, in other departments on your own campus, or worldwide.

Feel free to use the comment section below to provide additional suggestions, or share adventure stories from the digital i.d. wilderness.

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